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Copywriter

Copywriter

Andheri East, Mumbai

1 year 5 months

Understand the client's core product or service, the target audience & market, the problem that the product or service intends to solve. Campaign planning on a month to month basis that goes with client’s business objectives. Coming up with ideas that are forward-thinking and in-line with current media trends & client’s personality & business objectives. Demonstrate a clear understanding of campaign objectives and devise creative communication strategies to achieve them. Writing copy following brand guidelines. Offer creative ideas and encourage others to share their ideas. Edit and fact-check pieces of content generated by colleagues and offer feedback when necessary. Push clients towards fresh, exciting ideas.

CopywritingContent WritingDigital MarketingDigital Campaigns+1

Associate Data Analysis & Reporting

Associate Data Analysis & Reporting

Lower Parel, Mumbai

3 years

We are looking for a passionate certified Data Analyst. The successful candidate will turn data into information, information into insight and insight into business decisions. - Using automated tools to extract data from primary and secondary sources - Developing and maintaining databases, data systems – reorganizing data in a readable format - Performing analysis to assess quality and meaning of data - Filter Data by reviewing reports and performance indicators to identify and correct code problems - Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction - Assigning numerical value to essential business functions so that business performance can be assessed and compared over periods of time. - Analyzing local, national, and global trends that impact both the organization and the industry - Preparing reports for the management stating trends, patterns, and predictions using relevant data - Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.

ShopifyAnalytical ThinkingData AnalysisProcessing large data sets+1

Manager Performance Marketing

Manager Performance Marketing

Lower Parel, Mumbai

10 years

• Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns • Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging) • Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost) • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels • Identifying and testing new channels to continue to meet or exceed established critical metrics • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Shopify6 SigmaCompetitor BenchmarkingDigital Campaigns+1