Digital Marketing Executive

Overview

This role focuses on driving client growth by planning and executing paid digital marketing campaigns across major platforms. The goal is to increase website visits, in-store traffic, and sales through targeted advertising strategies.

Responsibilities

• Develop and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
• Monitor campaign performance and optimize for maximum ROI and conversion rates.
• Collaborate with clients to understand business goals and tailor campaigns accordingly.

Requirements

• Proficiency in setting up and managing paid campaigns on Meta Ads Manager and Google Ads.
• Strong analytical skills to interpret campaign data and make data-driven decisions.
• Experience with keyword research, audience targeting, and bid management.

Nice-to-Haves

• Familiarity with website analytics tools such as Google Analytics.
• Basic knowledge of SEO principles to complement paid campaigns.
• Experience with A/B testing and conversion rate optimization techniques.