Copywriter & Strategist - Direct Marketing

Content Writer, will be responsible for creating engaging, creative, and brand-aligned content to support the company’s marketing, event communication, and client servicing needs. The role involves conceptualizing and developing compelling content for digital platforms, event proposals, presentations, internal communication, and promotional materials that reflect the company’s expertise in corporate event management.

The ideal candidate will have a passion for storytelling and a deep understanding of the event management industry. You will be responsible for creating high-quality, engaging content that promotes our events, showcases our capabilities, and strengthens our brand voice across multiple platforms.  

Key responsibilities 

• Content creation: Produce a wide range of content, including blog posts, website copy, social media updates, email newsletters, case studies, and press releases. 

• Event-specific content: Develop compelling narratives for individual events, including event descriptions, speaker biographies, and promotional materials that highlight unique selling points. 

• SEO strategy: Conduct keyword research and implement SEO best practices to optimize all content, improving search rankings and driving organic traffic. 

• Research: Stay up-to-date on industry trends, competitor activities, and new ideas to create timely and relevant content. 

• Editing and proofreading: Ensure all content is polished, error-free, and consistent with the company's brand voice and style guidelines. 

• Collaboration: Work closely with the marketing, sales, and design teams to create and promote a consistent brand message. 

• Content calendar management: Assist in the development and execution of an editorial calendar to ensure a steady stream of content. 

• Excellent writing skills: Proven ability to write clear, compelling, and grammatically correct copy for various audiences and platforms. 

• Attention to detail: Meticulous proofreading and editing skills to ensure accuracy and quality. 

• SEO knowledge: Strong understanding of search engine optimization principles, keyword research, and content optimization. 

• Research skills: Ability to conduct in-depth research to create credible and authoritative content. 

• Creative thinking: Ability to generate fresh ideas and angles to make content stand out in a competitive market. 

• Adaptability: Capacity to write in different tones and styles to suit the event type and target audience.