Area Sales Manager
Ranip, Ahmedabad
4 years
Sales Target AchievementTeam LeadershipATL ActivitiesBTL MarketingBusiness DevelopmentCustomer Relationship ManagementAfter Sales ServiceSales TrainingMarket IntelligenceSales ReportingPricing GovernanceSales software proficiencyMicrosoft ExcelMicrosoft WordMicrosoft PowerPointInfluential negotiation skillsCommunication SkillCustomer behavior modelsTravel Itinerary ManagementHealthcare industry understanding
Job Description:
Job Summary:
We are looking for a highly motivated Area Sales Manager (ASM) to oversee sales operations, business development, and customer engagement within a specific geographic territory. The ASM will be responsible for achieving sales targets, managing a team of Sales Executives, conducting ATL/BTL activities, and strengthening the brand presence at the ground level.
Key Responsibilities:
• Drive sales performance to achieve monthly, quarterly, and annual targets.
• Lead a team of Sales Executives and ensure effective coverage of assigned areas.
• Plan and execute local ATL activities (e.g., newspaper ads, outdoor branding) and BTL activities (e.g., hearing camps, in-clinic events, door-to-door promotions, awareness programs).
• Build and maintain strong relationships with audiologists, clinics, hospitals, and healthcare professionals.
• Identify and develop new business opportunities (clinics, retail partnerships, corporate tie-ups).
• Ensure high levels of customer satisfaction and after-sales service.
• Provide training, coaching, and support to the field sales team.
• Monitor competitor activities and gather market intelligence.
• Prepare and submit timely sales reports, activity reports, and forecasts to the Regional Sales Manager (RSM).
• Ensure strict adherence to pricing, branding, and promotional guidelines.
Qualifications:
• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 3+ years of proven experience in field sales, preferably in hearing aids, medical devices, pharma, or retail healthcare industries.
• Strong understanding of B2C and B2B sales processes.
• Good knowledge of local market dynamics and customer behavior.
• Proficiency in CRM software and MS Office (Excel, Word, PowerPoint).
• Willingness to travel extensively within the assigned territory.
Preferred Experience:
• Candidates with experience in hearing aid, audiology, retail healthcare, optical chains, or medical device companies are preferred.
• Experience in managing ATL and BTL activities is an advantage.
Skills:
• Strong leadership and people management skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Self-driven, energetic, and target-oriented.
Benefits:
• Competitive salary with attractive incentives.
• Structured career growth path towards Regional Manager roles.
• Training and development support.
• Opportunity to work in a growing and dynamic healthcare company.
