Manager - Business Strategy & Brand Development

Company Description

We are starting a premium, plant-based wellness brand dedicated to delivering the purest herbal protein and supplement solutions. Rooted in nature and crafted for excellence, our products are free from unwanted fillers, sweeteners, and additives, providing clean, certified, and tamper-proof nutrition for health-conscious customers worldwide.

We are on a mission to bring honest, effective wellness to the world and we are seeking a passionate and experienced Business/Brand Manager specifically in Health Supplements Market/Sports Nutrition, to lead our journey from the ground up.

Role Description

This is a full-time on-site role for a Brand Manager located in Delhi, India. As our Business Manager, you will be responsible for setting up, strategizing, and driving the growth of our brand. You will work closely with the founder to develop and execute business plans, oversee daily operations, create market strategies, manage supplier relationships, ensure compliance, and help build a trusted, globally recognized brand.

Key Responsibilities:

• Develop and implement business strategies for launching and scaling of the Business.

• Set up supply chain operations, vendor management, and logistics for herbal supplement products.

• Work closely on product development, certifications, quality assurance, and tamper-proof packaging processes.

• Lead branding, marketing, and positioning efforts globally.

• Build and manage cross-functional teams (Sales, Marketing, Operations).

• Conduct market research and competitor analysis to inform business decisions.

• Drive B2B and B2C channel development (retail partnerships, e-commerce, etc.).

• Ensure regulatory compliance for health supplements internationally.

• Identify and leverage opportunities for expansion and brand collaborations.

Required Skills and Experience:

• Minimum 6+ years of Managerial experience in the health supplements, herbal products, nutraceuticals, or related wellness industries.

• Proven track record of successfully building or scaling a brand/business.

• Strong understanding of product certifications (Organic, Vegan, Non-GMO, GMP, etc.).

• Experience in herbal product sourcing, manufacturing, or quality assurance is a strong advantage.

• Excellent leadership, project management, and decision-making skills.

• Strategic mindset with a hands-on approach to execution.

• Strong network in the wellness, nutrition, or herbal products industry is a plus.