Digital Marketing Executive

🎯 We Need a Marketing Brain with Digital Game!

If you live for strategy, socials, and ROAS – **DhanXpert** is your stage to shine.

Job Title: Sales cum Marketing

📍 Location: Pune – Hinjewadi Phase 2 (On-site)

🕒 Experience: 2–5 Years

🧭 Department: Growth & Marketing

📩 Reports To: Marketing Head / Founders

🏢 **Industry: Fintech | Mobile App | Financial Advisor.

About DhanXpert

DhanXpert is a fast-growing fintech platform connecting users with verified financial experts in Mutual Funds, Taxation, Insurance & Real Estate. Our mobile app bridges the gap between users seeking financial advice and professionals offering it.

Role Overview:

We’re looking for a performance-driven Digital Marketer to lead app install campaigns, user acquisition, and ROAS optimization. You should be passionate about dashboards, data, and results—owning outcomes like a founder.

Key Responsibilities

📱 Campaign Execution

* Run & optimize app install campaigns across Google UAC, Meta Ads, Apple Search Ads

* Define audience segments, ad copies, and creative strategies

* Monitor metrics like CPI, CAC, ROAS, LTV, and retention

💰 Budget & ROAS Management

* Own marketing budgets

* Drive maximum ROI on campaigns

* Run weekly performance reviews

📊 Tools & Attribution

* Use Firebase, Appsflyer, or Adjust for tracking

* Analyze user behavior post-install

* Execute retargeting & event-based conversion strategies

🤝 Collaboration & A/B Testing

* Work with content, design & product teams

* Run A/B tests on creatives, messages, and landing pages

* Ensure campaign alignment with product goals

📈 Reporting & Strategy

* Present insights and reports to leadership

* Suggest new acquisition and retention strategies

Ideal Candidate

* 2–5 years in performance marketing (preferably mobile app-based)

* Strong experience with Google UAC, Meta Ads, Apple Search Ads

* Familiarity with Firebase, Appsflyer, or Adjust

* Knowledge of user acquisition, webinars, and ROAS

✨ Bonus Points For

* Fintech or growth-stage startup experience

* ASO/SEO knowledge

* Creative understanding of ad design

Why Join DhanXpert?

* Own the growth engine of a rising fintech brand

* Freedom to experiment and scale what works

* Transparent, fast-paced, founder-led culture

* Real impact + cross-functional exposure

* Build India’s most **trusted financial platform** 🚀