Business Analyst
Electronic City, Bangalore
1 year
Google AdsAffiliate MarketingMarketing SoftwareLTR AnalysisCRO- Conversion Rate OptimizationTCO/ROI AnalysisCustomer Lifetime Value (CLTV)Conversion TrackingDashboard DevelopmentData VisualizationSQL QueryingAdvanced ExcelGoogle AnalyticsAppsFlyerA/B TestingAttribution AnalysisUser flow analysisFinancial ForecastingCross-Functional CollaborationPerformance ReportingSQLDigital MarketingProject ManagementData AnalysisMS Excel
Job Description:
Roles and Responsibilities
- Collect, analyze, and interpret campaign performance data across digital marketing channels, including Google Ads, Affiliates, and Legacy platforms.
- Track and report key performance metrics such as CTR, Conversion Rate, ROI, CAC, LTV, impressions, conversions, and revenue KPIs.
- Collaborate with the AVP – Global Digital Marketing and regional teams to optimize campaign performance and recommend budget reallocations based on insights.
- Develop and maintain dashboards, reports, and presentations to communicate performance and trends to Regional Digital Marketing Heads across Asia, the Middle East, Africa, LATAM, and Europe.
- Conduct deep-dive analyses to uncover growth opportunities, performance gaps, and potential risks.
- Support marketing teams in forecasting, budgeting, and ROI modeling to improve efficiency and resource allocation.
- Partner with cross-functional teams—Business, Telecom Clients, Program Management, Analytics, MIS, Engineering, Operations, Product, and Finance—to ensure alignment on performance goals and data integrity.
- Ensure accuracy, consistency, and reliability of all marketing performance data and reporting systems.
- Monitor competitor activity, market benchmarks, and industry best practices to inform strategy and drive continuous improvement.
Required Skills and Qualifications
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Proficiency in Excel or Google Sheets, SQL, and data visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.
- Solid understanding of key digital marketing channels, including Google Ads, Meta Ads, Programmatic, Affiliate, TikTok, and Video Advertising.
- Hands-on experience with analytics and attribution platforms such as Google Analytics (GA4), AppsFlyer, or similar.
- Familiarity with A/B testing, attribution modeling, and user funnel analysis.
- Excellent communication and presentation skills to explain insights effectively to both technical and non-technical stakeholders.
- Detail-oriented, organized, and able to manage multiple priorities under tight deadlines.
- Proactive, data-driven mindset with a focus on performance optimization and business impact.
