Associate Lead - Business Development (Channel Management)

Position: Dealer Development Manager

Location: Bengaluru, Karnataka

Department: Dealer Development

Job Summary:

The Dealer Development Manager is responsible for expanding, managing, and optimizing the dealership network. This role involves identifying new dealership opportunities, ensuring dealer compliance with company standards, and driving overall dealer performance to enhance sales, profitability, and brand presence.

Key Responsibilities:

1. Dealer Network Expansion & Development

Identify and evaluate potential dealership locations and partners based on market analysis.

Develop and implement strategies for dealership network growth.

Conduct feasibility studies for new dealership openings and recommend expansion plans.

Negotiate and finalize dealership agreements in line with company policies.

2. Dealer Performance & Relationship Management

Monitor dealer sales, financial performance, and customer satisfaction levels.

Develop and execute dealer engagement and support programs.

Conduct regular dealer audits, visits, and performance reviews.

Act as the main point of contact for dealership-related concerns and escalations.

3. Compliance & Standards Enforcement

Ensure that all dealers comply with brand guidelines, operational standards, and legal requirements.

Work with the legal and compliance teams to maintain dealership contracts and agreements.

Monitor dealer facility standards, staffing, and operational procedures

4. Training & Capacity Building

Develop and implement training programs for dealership sales, service, and operations teams.

Provide dealers with insights on best practices in customer service, sales techniques, and business operations.

Keep dealerships informed about new product launches, marketing initiatives, and industry trends.

5. Marketing & Brand Promotion

Support dealers in executing local marketing campaigns and customer engagement activities.

Ensure dealers adhere to brand identity and promotional strategies.

Collaborate with marketing teams for dealer-based events and campaigns.

7. Conflict Resolution & Problem-Solving

Address and resolve dealership operational issues, disputes, and performance challenges.

Provide support in legal and financial matters related to dealerships.

Implement corrective action plans for underperforming dealers.