Senior Marketing Strategist

Senior Marketing Strategist

Thane West, Mumbai

4 years

Performance MarketingSocial Media StrategyPerformance AnalyticsTeam ManagementB2B SalesB2B SalesDigital MarketingCampaign OptimisationData AnalysisMarketing StrategiesStakeholder CommunicationsContent MarketingSEO StrategyOnline AdvertisingGoogle AnalyticsFacebook AdsEmail MarketingMarketing AutomationBrand ManagementCustomer Segmentation

Job Description:

Overview

This role focuses on driving impactful marketing strategies for both B2B and B2C brands, leveraging performance marketing and social media expertise to enhance brand visibility and business growth. The position requires leadership experience to manage and mentor a marketing team effectively.

Responsibilities

  • Develop and execute comprehensive marketing strategies tailored for B2B and B2C audiences.
  • Lead and manage a marketing team to deliver performance-driven campaigns.
  • Analyze campaign performance data to optimize marketing efforts and report insights to stakeholders.

Requirements

  • Minimum 4 years of experience in marketing with proven team management skills.
  • Strong knowledge of performance marketing techniques and social media strategy development.
  • Proficiency in performance analytics tools to measure and improve campaign effectiveness.

Nice-to-Haves

  • Experience working across diverse industries and brand types.
  • Familiarity with digital marketing platforms and emerging trends.
  • Excellent communication and stakeholder management skills.