Lead Marketing
Thane West, Mumbai
5 years
The Lead Marketing role owns client success for Debox Marketing by translating strategy into measurable growth outcomes. This role leads a team of 8, comprising 2 Assistant Team Leads and 6 Marketing Strategists and is accountable for ROI delivery, data discipline, platform excellence, and process adherence across US-based B2C clients including restaurants, dental chains, and online grocery businesses.
This is a hands-on leadership role that blends strategic thinking with deep execution capability across performance marketing, analytics, and conversion funnels.
Key Responsibilities
Team Leadership and Delivery
Own performance and output of the Marketing team
Coach Assistant Team Leads on execution quality and client management
Ensure consistency, accuracy, and timeliness across all deliverables
Client Growth and ROI Ownership
Drive client success through measurable improvements in leads, orders, revenue, and conversion metrics
Translate business goals into channel wise marketing strategies
Act as the final escalation point for performance and delivery issues
Performance Marketing and Analytics
Own Meta and Google Search strategy, execution, and optimization
Deep dive into funnels, attribution, retargeting, and audience behavior
Use analytics insights to continuously refine campaigns and budgets
Data and Process Discipline
Define and enforce daily, weekly, fortnightly, and monthly tracking metrics
Ensure accurate tracking across campaigns, POS systems, and reports
Drive data led decisions and rapid course correction when needed
Core Deliverables Oversight
Monthly social media content banks
Paid campaign ideation and execution
Email marketing strategy and execution
POS setup, testing, and validation
Performance reporting with clear insights and actions
Required Experience and Skills
8 plus years in performance driven digital marketing roles
Strong hands on expertise in Meta Ads, Google Search, retargeting, and analytics
Proven ability to lead and scale marketing teams
Strong understanding of B2C funnels and conversion optimization
High data orientation with comfort working on dashboards, reports, and trends
Experience working with US clients preferred
Success Measures
Client retention and satisfaction
ROI and conversion improvement
Team performance and accountability
Data accuracy and insight driven decisions
Performance MarketingMeta Ads StrategyGoogle AdsRetargeting+16