Head Digital Marketing

Sector 63, Delhi NCR

5 years

Search Engine OptimizationGoogle AdsMeta Ads LibraryWebsite DevelopmentContent WritingVideo EditingTeam ManagementGoogle AnalyticsKeyword ResearchOff-page OptimizationOff-page OptimizationAdobe Premiere ProCMS SolutionsSocial Media ManagementEmail MarketingProject ManagementMeta Principles of UX/UI DesignBudget ManagementData AnalysisDigital Campaigns

Job Description:

OverviewThis role involves leading the digital marketing strategy and execution to enhance online presence, drive traffic, and generate leads or sales through various digital channels.
The professional will oversee the planning, development, and implementation of digital campaigns across platforms such as search engines, social media, and websites.
They will manage a team of digital marketers, content creators, and technical specialists to ensure cohesive and effective marketing efforts aligned with business goals.Key Responsibilities
Develop and execute comprehensive SEO strategies to improve organic search rankings and increase website visibility.
Plan, create, and optimize paid advertising campaigns on Google Ads and Meta (Facebook/Instagram) platforms to maximize ROI.
Oversee website development projects ensuring user experience, performance, and SEO best practices are implemented.
Lead content creation efforts including writing, editing, and video production to engage target audiences and support marketing objectives.
Analyze campaign performance data and generate actionable insights to continuously improve marketing effectiveness.
Manage and mentor the digital marketing team, fostering skill development and collaboration.
Coordinate cross-functional teams including design, sales, and IT to align digital marketing initiatives with overall business strategies.
Stay updated with the latest digital marketing trends, tools, and technologies to maintain competitive advantage.
Manage budgets for digital marketing activities and ensure cost-effective allocation of resources.
Proficiency in Google Ads platform for search, display, and video advertising campaigns.
Experience with Meta Ads Manager for social media advertising and audience targeting.
Knowledge of website development technologies and CMS platforms to collaborate effectively with developers.
Strong content writing and editing skills tailored for digital platforms.
Ability to analyze data using tools like Google Analytics and other marketing analytics platforms.
Leadership and team management capabilities to guide and motivate marketing teams.
Project management skills to handle multiple campaigns and deadlines efficiently.
Familiarity with email marketing tools and automation platforms.
Strong communication and interpersonal skills for stakeholder engagement.
Adaptability to rapidly changing digital marketing landscapes and technologies.