What You’ll Own:
Store performance optimization
Drive Like-for-Like (LFL) growth across COCO/FOFO stores: improve footfall → demo → conversion funnels, AOV/UPT, attachment rate (pillows/bases/protectors), and NPS.
Build weekly performance dashboards (traffic, CVR, ATV, UPT, CPA per walk-in, margin) and run structured growth sprints with store managers.
Standardize retail SOPs (VM, demo scripts, lead capture, appointment setting, CRM follow-ups).
Coach staff on selling skills; design incentives aligned to revenue, mix, and CSAT.
Reduce leakages: shrinkage control, returns/claims, discount discipline.
New region & store evaluation
Create a market prioritization model (macro demand, mattress category size, competitive density, rentaIs, capex, payback).
Own feasibility studies, site scoring, and P&L for each project (capex, opex, break-even, payback, IRR).
Lead end-to-end launches with cross-functional teams (legal/lease, design/VM, supply chain, HR, IT/POS).
Establish ramp-up playbooks to hit Month-3/Month-6 run-rate targets.
Offline marketing (BTL) & O2O
Plan and execute local area marketing (LAM): society/RWA activations, mall kiosks, RWAs, gated communities, corporate tie-ups, roadshows, mattress trial zones.
Manage store-catchment performance marketing (maps listings, discovery platforms) to drive quality walk-ins and appointment bookings.
Own BTL vendors/agencies: budgets, creative, production, permissions, and measurement.
Track cost-per-walk-in, cost-per-demo, cost-per-sale, and incrementality vs. baseline; reallocate spend to highest-ROI channels.
Integrate O2O: lead capture to CRM, appointment calendars, remarketing, and post-visit follow-ups.
Who You Are:
You have a Bachelor’s/ Master's degree in business, marketing, or a related field.
Having 2-3 years of work experience in retail growth/expansion is a plus.
You have strong communication and interpersonal skills.
You have strong English communication skills.
You are comfortable with data analysis.
You have a customer-centric mindset.
You are a creative thinker and has the ability to adapt to changing market trends.
You are based in, or can relocate/work in, Gurgaon (will involve travelling).
If you are a dynamic and motivated individual with a passion for business development and retail, we encourage you to apply for this exciting opportunity to contribute to the success of Emma India. Join us in providing India with the best sleep experience possible
Performance ImprovementGrowth StrategiesTraffic Operational AnalysisConversion Funnel Optimization+16
