Sales & Marketing Executive

Domain - Sales

Develop and Implement Marketing Strategies:

• Formulate comprehensive marketing strategies to enhance brand visibility in the civil engineering sector.

• Create and execute plans to promote services effectively.

Identify and Pursue New Business Opportunities:

• Conduct targeted marketing campaigns and outreach efforts to discover and pursue new business opportunities.

• Collaborate with the sales team to develop lead-generation strategies.

Market Research and Analysis:

• Conduct market research to understand industry trends, client needs, and competitor activities.

• Use insights to refine marketing approaches and stay ahead of market dynamics.

Online Presence Management:

• Manage the company's online presence, including website content, social media, and digital marketing campaigns.

• Ensure a consistent and compelling online brand image.

Industry Events and Networking:

• Plan and execute participation in industry events, conferences, and networking opportunities.

• Raise the company's profile and establish connections within the civil engineering sector.

Performance Tracking and Reporting:

• Track and analyze the performance of marketing initiatives.

• Provide regular reports to the management team, highlighting successes and areas for improvement.

Budget Oversight:

• Manage the marketing budget effectively.

• Allocate resources for maximum impact and ensure cost-effectiveness in all marketing activities.

Collaboration with Sales Team:

• Foster collaboration with the sales team to align marketing efforts with sales objectives.

• Support the conversion of leads into clients through coordinated strategies.