Media Buyer

Domain - Marketing and Communications

Responsibilities:

Develop and execute programmatic media buying strategies to meet client objectives.

Research and identify appropriate ad placements and platforms for campaigns.

Set up and manage programmatic advertising campaigns, including budgets and bidding strategies.

Monitor campaign performance, optimise targeting, and adjust strategies to achieve desired outcomes.

Analyse campaign data and provide insights for optimization.

Collaborate with creative teams to develop compelling ad creatives.

Stay updated with industry trends and advancements in programmatic advertising.

Negotiate with ad networks and platforms to secure the best deals for clients.

Requirements:

Bachelor's degree in Marketing, Advertising, or a related field.

1+ years of experience in programmatic media buying.

Proficiency in programmatic advertising platforms such as WadagoX, Taboola, Adwords, Propellar, etc.

Strong analytical skills and the ability to interpret campaign data.

Excellent communication and negotiation skills.

Detail-oriented with strong organisational abilities.

Understanding of the ad tech landscape and trends.

Certification in Google Ads or other relevant advertising platforms is a plus.