Manager Performance Marketing

Domain - Marketing and Communications

• Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns • Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging) • Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost) • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels • Identifying and testing new channels to continue to meet or exceed established critical metrics • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.