Manager Performance Marketing

Domain - Marketing and Communications

Industry - E-Commerce

Lower Parel, Mumbai

Open for Freshers

Digital Media MarketingPerformance Marketing

Manager Performance Marketing
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  • B Tech (Bachelor of Technology)
  • MBA - Marketing
  • Skills & Tools :

  • Shopify
  • 6 Sigma
  • Competitor Benchmarking
  • Digital Campaigns
  • Email Marketing
  • Job Description:

    • Creating and executing a strong performance marketing strategy & execution plan • Developing and managing digital prospecting and remarketing campaigns • Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging) • Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost) • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels • Identifying and testing new channels to continue to meet or exceed established critical metrics • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

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