Manager Digital Marketing

Domain - Marketing and Communications

Job Title- Fashion Digital Marketing Expert

Salary- Rs 300000- Rs 480000 

Experience Needed- 2-4 years of experience required working with fashion or home decor E-commerce brand and complete knowledge with paid ads (Google and Facebook Ads) is a must.

Summary

Drive the Digital marketing activities of a fashion brand across all online media. The person would be responsible for developing & executing online marketing campaigns initiatives with the goal of increasing brand awareness, engagement and revenue. A data driven marketer who is passionate about delivering business performance through online marketing.

We want to use innovative digital strategies and not just ad spend to acquire users.

Key Responsibilities

1) Spearheading the entire Digital Marketing activities.

2) Goal Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

3) Define online advertising strategy and creation of multichannel advertising campaigns

4) Google SEM, Facebook (paid ads, engagement on groups) across our service offerings- Expertise in Facebook Ads is a must.

5) Create, manage, optimize ad spend across these in a data driven approach

6)Conversion funnel optimization based on changes in Adwords, targeting, bidding, choice of landing page etc

7)Strategizing, Planning & Executing activities for all SEO SEM SMO SMM ORM Apps marketing

8) Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates opt outs.

9) Email marketing strategies to drive higher returns

10) Developing highly effective & creative demand generation initiatives

11) Constantly innovate on channels and advertising to build a competitive differentiation

.

Key Competencies

1) In depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

2) Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

3) Certified in Advance Search as a Google Adwords professional and in Web Analytics as a Google Analytics Professional (preferable)

4) Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

5) Experience of driving innovative customer acquisition through digital marketing in for a product startup is preferred

6) Strong communication (Verbal and Written)

7) Self starter and ability to work with minimum supervision

8) Good knowledge about website design and UI UX

9) Team Player, flexible and open to changing priorities

Qualifications

-Bachelors Masters from a Tier 1 institute

-2-4 years of experience required working with fashion or home decor E-commerce brand

-Expertise in Facebook Ads is a must.

Employment Type

Full-time

So, a person from Delhi/NCR will be preferable.