Digital Marketing Executive

Domain - Marketing and Communications

As a Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to promote our events, increase brand awareness, and drive engagement. You will work closely with our marketing team to create compelling content, manage social media channels, and analyze performance metrics.

Key Responsibilities:

Digital Strategy Development: Assist in formulating and executing digital marketing strategies to promote upcoming events.

Content Creation: Create engaging content for our website, social media platforms, email newsletters, and other digital channels.

Social Media Management: Manage and grow our social media presence across platforms (Facebook, Instagram, LinkedIn, etc.), including content scheduling and community engagement.

SEO & SEM: Implement SEO best practices and manage SEM campaigns to increase website traffic and visibility.

Email Marketing: Develop and manage email marketing campaigns, including list segmentation and performance analysis.

Analytics & Reporting: Monitor and analyze website traffic and campaign performance using tools like Google Analytics; prepare monthly performance reports.

Collaboration: Work closely with the design team to ensure that all marketing materials align with our brand identity and event themes.

Event Promotion: Collaborate with the event management team to promote events effectively, utilizing various digital channels.