Digital Marketing Executive

Domain - Marketing and Communications

Job Description:

We are seeking a talented and experienced Digital Marketer to join our dynamic team. The ideal candidate will have a passion for digital marketing, a strong understanding of e-commerce platforms, and a proven track record of driving growth and engagement through various digital channels.

Responsibilities:

   1. Develop and implement digital marketing strategies to drive traffic, engagement, and conversion on our e-commerce platform.

    2.Manage and optimize digital advertising campaigns across multiple channels, including PPC, display, social media, and email marketing.

    3.Conduct market research and competitor analysis to identify trends, opportunities, and best practices.

    4.Create and curate compelling content for digital channels, including website, blog, social media, and email campaigns.

    5.Monitor and analyze key performance metrics to measure the effectiveness of digital marketing efforts and identify areas for improvement.

    6.Collaborate with cross-functional teams, including product, design, and customer service, to ensure alignment and consistency across all digital touchpoints.

   7. Stay up-to-date with the latest trends and technologies in digital marketing and e-commerce to maintain a competitive edge.

    8.Provide regular reports and insights to management on digital marketing performance and ROI.

Qualifications:

1. Proven experience in digital marketing, preferably in the e-commerce industry.

2. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

 3. Good Experience in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.

  4. Creative mindset with a keen eye for design and storytelling.