Assistant Team Lead Marketing

Domain - Marketing and Communications

Role Objective: The Assistant Team Lead Marketing will be the person responsible for driving the business objectives of the client to success through collaboration and coordination with the internal teams at Debox. Job Description: • Continuous benchmarking of clients competitors and industry practices • Continuous benchmarking of media channels and keeping abreast with the latest updates, changes and modifications to various platforms that can be leveraged • Research on industry trends, promotions, business cycles and retention rates • Ideation for new promotions, content mix, communication channels to drive higher engagement and customer stickiness • Monitor Google Analytics, Facebook Pixel and Sales data to derive actionable insights to course correct or drive business success • Continuously monitor key business parameters and evaluate the success of marketing efforts, engagement rate, open rate and conversion • Deep dive and evaluate the user flows and journeys (Google Analytics) and identify drop-off points and build strategy to improve conversions • Collaborate with the Content and Design team to build an engaging monthly bank, campaigns and content to drive higher engagement and conversion driving monthly business targets • Ensure timely planning and communication with clients to avoid last-minute requests or changes in the plan and campaigns • Ensure internal checks, dummy testing and overall review is done before going live with all campaigns • Ensure all campaign success parameters are tracked and are in line with expectations, immediately raise escalation in case of any deviation to plan vs actuals • Create monthly reports and conduct monthly review meetings with clients to showcase key parameters and achievements for the month • Create quarterly plans with the client and drive the finalized plans to success, create quarterly plan vs actuals reports and conduct client review meetings Required Skills: • Excellent communication and presentation skills • Ability to manage various types of clients • Good analytical skills and data orientation (should be good with excel and data analysis) • Excellent in Time Management • Ability to manage and get work done through the teams