Jr. Content Writer & Strategist

We’re seeking a talented Content Strategist & Writer to lead both the planning and execution of content for social media campaigns. You will plan, create, publish, and optimize high-impact content across digital channels, ensuring strategies are aligned with client goals and audience needs. You’ll work at the intersection of strategy, writing, SEO, analytics, and creative execution in a fast-paced agency environment. 

________________________________________

 Key Responsibilities

Content Strategy & Planning

• Develop comprehensive content strategies aligned with client objectives, audience insights, and digital trends. 

• Conduct content audits and market research to identify gaps, opportunities, and performance improvements. 

• Create and maintain social media calendars to organize topics, deadlines, and publishing across platforms. 

• Define content pillars, themes, voice, and messaging frameworks that support business goals. 

• Write compelling original content for blogs, websites, emails, social media, case studies, landing pages, and other digital formats. 

• Draft SEO-optimized copy to improve organic search performance (keywords, meta tags, headings). 

• Create long-form pieces script content for videos.

• Edit, proofread, and refine content created by internal and freelance writers to ensure quality, voice consistency, and brand alignment. 

• Monitor content performance using analytics tools and KPIs (traffic, engagement, conversions). 

• Adjust strategies and content based on data insights to continually improve results. 

• Stay current with SEO, content trends, and digital marketing best practices.

 Collaboration & Client Engagement

• Work closely with SEO specialists, designers, social media managers, and account teams to integrate content into broader campaigns 

• Present strategy ideas, content plans, and performance reports to clients and stakeholders. 

• Brief and manage freelancers or junior writers when needed.

________________________________________

Skills & Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field. 

• 3+ years’ experience in content strategy, writing, or digital marketing (agency experience preferred). 

• Strong writing, editing, and storytelling skills across digital platforms. 

• Excellent understanding of SEO best practices and content performance metrics. 

• Familiarity with content management systems (CMS), analytics tools, and editorial workflows.