Content Strategist

Who you are?

• You eat, breathe, sleep brands and everything social media content
• Innovation runs in your blood and is always on top of digital marketing trends
• Everything you see on social media looks like an opportunity for you to create some amazing work on the brands
• You always have a quirky caption up your sleeve - words just keep coming to you
• You deep dive into the strategy for the brand and can come up with short-form content that is innovative, creative and provide solutions
• You have a knack with words and understand the social media content consumption pattern
• You are known as the ‘Grammar Nazi’ for English and Hindi
• Have an impeccable ability to understand client briefs and concept
• Have worked in a digital agency and understand the pulse of advertising
• Have managed a team of content writers

What You will do?

• You will be writing copies for brands ranging from binge-watch worthy OTT shows to a kids brand like Edamamma to financial brands like Kotak
• You will be responsible for developing and executing content strategies that drive brand awareness and promotions
• You will be given the charge to think creatively to produce some new and trending ideas for various platforms
• You will be working with the creative teams to create content that engages and resonates with the target audience
• You will also be responsible for working and coordinating with various teams to pitch to prospective clients and get them onboard
• You will be responsible for curating the copies, managing and optimizing content across multiple digital platforms
• You will be responsible to ensure that the systems and processes are followed and also revising them to improve the efficiency of the team and yourself
• You will be also involved in researching the trending social media trends develop strategies to capitalize on them for the brands you are working with
• You understand the brand tonality and also maintain the same while creating content for the said brand
• You don’t only consume lame jokes but crack some too