Communications & PR Executive

Key Responsibilities:

• Develop and execute a strategic communication plan to enhance the company's brand image and reputation.
• Create engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content.
• Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximise brand exposure.
• Develop and manage internal communication strategies to ensure consistent messaging and alignment across all departments.
• Plan and coordinate media events, press conferences, and product launches to generate media interest and coverage.
• Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.
• Collaborate with cross-functional teams to provide communication support for various initiatives, such as product launches, corporate announcements, and crisis management.
• Manage the company's social media presence, including content creation, community management, and monitoring of social media channels.
• Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement.
• Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Proficiency in using communication and collaboration tools, such as Microsoft Office Suite, project management software, and social media management tools.

Skills Required:

• Excellent written and verbal communication skills, with the ability to distill complex information into clear and concise messages.
• Strong storytelling and content creation abilities, with a keen eye for detail and creativity.
• Proven experience in developing and executing integrated communication strategies across multiple channels.
• In-depth understanding of media relations and experience in building and maintaining relationships with journalists and influencers.
• Proficient in social media management, with a solid understanding of different platforms and their respective audiences.
• Ability to work under pressure and manage multiple projects simultaneously, adhering to tight deadlines.