Area Sales Executive

Key Responsibilty:

Achieve Monthly/Annual Sales Objective

 Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains

 Monthly Objective Setting & creating Annual Business Plan for Key Accounts.

 Tracking and Review of Performance

 Support and Intervention to ensure smooth deliverables

 Align plans with ACD - Head and Regional Teams

Channel Development

 Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.

 Closing TOT's, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.

 Ensure Creating of an Annual Business plan with Key customers. Review and track performance

 IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities

 Relationship Building

Trade Marketing

 Device & Execute GTM Plans for New Launches, Restages & priority Sku's.

 Ensure profitability by driving sales of Priority Sku's.

 Ensure ECOs of brands, width and depth relevant to each sub channel

 Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.

Sales Development

 Rolling out Rewards & recognition initiatives for the channel

 Regular performance tracking and feedback

 Devising & timely roll out of Sales support Energizers to improve Sales.

Operate TOT Budgets & System Adherence

 Plan and budget for TOT spends

 Ensure spends are within set budgets

 Ensure compliance of sales, commercial and planning systems and processes

 Ensure compliance of financial hygiene

MI, Tracking and Reporting

 Track and report competition activities

 Track and report new business opportunities / activation opportunities

Key Result Area

 Achieve Monthly Sales Objectives for Core Chains

 Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities

 Ensure best in class Point of Sale execution

 Ensure Customer Management through TOTs signing, adherence and wiring

 Drive brand objectives at account / sub channel / channel level

 Plan & Execute new products GTM’s as per plan

 Responsible for execution of Customer & Consumer Promotion /Engagement Activities

 Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans

 Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team

Desired Skills and Experience

GTM, RTM, ACD, new account activation.