Digital Marketing & Automation Executive

Overview

This role focuses on driving brand awareness and customer engagement through strategic digital marketing initiatives. The candidate will leverage multiple online channels to enhance the company's digital presence and achieve measurable business growth.

Responsibilities

• Plan, implement, and optimize digital marketing campaigns across social media, search engines, and display networks.
• Manage paid advertising efforts including PPC campaigns to maximize ROI and lead generation.
• Conduct SEO activities to improve organic search rankings and website traffic.

Requirements

• Proven experience with social media management and digital advertising platforms such as Facebook Ads and Google Ads.
• Strong understanding of SEO best practices and tools for keyword research and site optimization.
• Ability to analyze campaign performance data and generate actionable insights for continuous improvement.

Nice-to-Haves

• Experience with marketing automation tools to streamline campaign workflows and lead nurturing.
• Content marketing skills including copywriting and content strategy development.
• Familiarity with web analytics platforms like Google Analytics for tracking and reporting.